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Craig Dawber
Do You Have a Brand?
Craig Dawber
Do You Have a Brand? This is an excellent question to ask and also an important starting point for the task at hand. Online branding is literally non existent today in many markets, and it's the very first step towards launching a prosperous 'career' in online salesmanship that leaves you . . . keep reading
Minisite Design 101: 7 Tips for a High Converting Salesletter
Craig Dawber
Everyone could do with more sales can't they? Well hold onto your hats because in this article I'll be giving away some of my really cool minisite design tips to not only increase conversions but to also give your credibility a bit of a lift as well. . . . keep reading
Does eBook Cover Design Really Make a Difference?
Craig Dawber
Does eBook Cover Design Really Make a Difference? This may be a question you've been pondering over for quite some time now, you see them everywhere. Some good, some bad and some just plain ugly. But does eBook cover design really make that big a difference in terms of your conversion rates? . . . keep reading
Your Copy vs. Your Graphics
Craig Dawber
A great debate has been brewing within the direct response marketing industry for years. Some believe that copy and only copy should be used to extract response, whilst others are die-hard graphics fans who . . . keep reading
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